AMZ Seller Financing • October 15, 2018
Having more product review can definitely help your Amazon store. When customers see you have a lot of reviews, they will definitely feel encouraged to do business with you.
Obviously, we’re talking about positive product reviews here. But don’t worry – the majority of Amazon reviews are positive. You’d have to offer a truly bad product in order to garner terrible reviews.
There will always be so-called “haters”, who cannot help but say something bad about a product. However, most Amazon customers are good-hearted people, so you don’t have to worry too much as long as you deliver quality products and customer service.
Now, the big question – how to get more product reviews as an Amazon seller? There are a couple of things you should be aware of. If you implement them, you’re bound to increase the number of your product reviews.
How to Get More Product Reviews
1. Offer a Great Product
So simple, and yet few people acknowledge it as a determining factor. If you don’t have a great product, you can’t expect to have excellent reviews on Amazon.
Now, this doesn’t mean that you need to have a product that’s rare – it can easily be something simple. But that’s not the point. The point is that the product itself has to be good.
You could be selling pens, or similar items – it doesn’t matter. If what you are selling brings value to the customers, they will be delighted to write you a good review.
People are like that, in general. If they like something or think something’s worth mentioning, they’ll mention it! We are social beings, and we like to share our experiences. So, make sure that you’re selling something of value – and reviews will come pouring in.
2. Stay in Touch with Your Customers
Customers will remain loyal to you if they are valued. That’s why it’s important to keep them close and help them feel cared for. The best way to stay in touch with your customer base is through multiple channels of contact.
First of all, you need to have high-quality customer support. If you don’t have enough time to handle it yourself, find an employee to do it for you. It’s important that you have customer support, and that it works flawlessly.
Then, there are social media platforms. It’s essential that you stay in touch with your customers through your social media profiles. The great thing about social media is that you can promote your brand – and – discuss all things business with your customer base.
For example, Facebook can also be a part of your customer support. Answering every single question on Facebook will make you look good in the eyes of the customers.
To an average customer, there’s nothing more annoying than an unanswered question. If you avoid this, you will be on your way to making firm bonds with the customers. And customers who are valued and cared for – always leave stellar product reviews.
All you have to do is encourage them to do so. Whenever you answer a question on Facebook or Instagram, be sure to add a line that says “Please, consider leaving a review on Amazon”, or something to that effect.
You will be amazed by how powerful these messages are.
You can also have your own website with a specialized comment section. Websites are great because they allow you to have a product page, blog page and social media links all in one place.
3. Make Your own Email Campaign
Many people don’t know it, but email is still a very effective way to get your message across. In fact, it’s one of the most effective methods of digital marketing.
You can establish an email campaign and ask customers to review your products on Amazon. Online sellers who have done this say a 3-email sequence is the most effective one.
In the first email, you’re contacting the customer once the order was delivered. Tell them that you want to make sure they’re satisfied and you ask them to leave a product review. Be sure you include a link to the product review page. People are busy and making easy access to the review page will increase the chances of them leaving it.
You can repeat this twice, but with a different body text, of course. The two additional emails will serve as reminders. You can send the first email after the delivery, the second one within the first week and the third one – within a few weeks or one month upon the delivery.
Everything above three emails per sequence of this kind would be considered too much. Plus, people might even become annoyed by it and lose interest in your business.
However, it’s necessary that you have three emails, because so many people won’t see the first one, or fail to notice it. Often, it takes people about 15 days to get to the promotion and subscription emails.
People today receive so many emails per day, and it’s perfectly normal to miss one or two. By having three emails spread throughout the month upon the product delivery, you will be able to “harvest” a lot of product reviews and establish a firm bond with your customer base.