AMZ Seller Financing • May 21, 2018
In the online world, competition is harsh. If you want to survive, you have to give it your best and develop on a day-to-day basis. Most people think that having a successful online store is enough to keep them going.
Actually, it’s not.
If your online store doesn’t grow, you are in for some bad news. You have to remember the following: there is no such thing as a status quo success. Either you develop and grow, or dwindle and disappear. That’s just the way it is, in life and business.
So, in order to secure your success in the world of online sales, be sure to work on your company’s gradual growth, gradual being the operative word here. You don’t need to rush things, but you definitely need to plan ahead and trace a path for your business.
Here are three ways in which you can grow your Amazon store and increase your sales by 50% this year:
How to Grow Your Amazon Store
1. Have a Good Website
If you don’t have your own e-commerce website, you need to make one NOW. Remember, the fact that you’re selling on a website called Amazon doesn’t mean that it’s your website i.e. your own business asset.
Think of it this way: you’re a part of a big sports team, and you do your best to contribute to its success, and you get a lot in return, and it’s your daily bread – but you don’t own the whole team. That’s the catch, and a lot of people tend to forget it.
So, although you are a part of a large (huge!) Amazon community, it doesn’t mean that you cannot (and shouldn’t) have your own website – quite the contrary! By having your own website, you will be able to stand out from the crowd and reaffirm your brand. Not only that, but you can also collect your customers’ email addresses, which will, in turn, enable you to create targeted campaigns, send out newsletters and stray in constant touch with your target audience.
Pro tip: Don’t be stingy; if you make your website look too cheap, your customers might assume you didn’t want to invest enough in your online business. So, put in the extra buck and make it shine.
2. Make Good Use of Social Media
Having an account on Amazon is great, but it’s not enough, we’ve already covered this. Likewise, having a good website is great, but it’s also not enough. Enter social media platforms.
What good is it to have an online store, if no one knows about it? You shouldn’t simply let your customers visit you online – you have to get them to visit your online store. And the best way for doing this is through the clever use of social media.
What does this clever use mean?
Well, you don’t need to have accounts on ALL social media platforms. Make your pick, and focus on one of them, or just a couple. Depending on the products you’re selling, some social media platforms might prove more efficient than others. Instagram is huge among the younger demographics, but older people still tend to perceive it as “less formal” than, for example, Facebook or Twitter. Do your research and find what the best platform for you might be.
Pro tip: If you have enough money, be sure to hire someone to help you out set up a social media campaign. They will do it much faster than you, and the results will be staggering.
3. Have Reviews that Shine
Word of mouth is still the strongest of advertising your business. In the world of online sales, customer reviews are a “synonym” for word-of-mouth marketing.
There are all kinds of ways for getting online reviews; some of them include:
- joining specialized Facebook groups
- reaching out to review forums
- building a strong email list
Each of these can help you a great deal, so try them out and see for yourself.
Pro tip: Whatever you do, DON’T use fake reviews; these things get revealed sooner than you think, and that’s when trouble ensues. Once your customers find out you used fake reviews, your online reputation is over.
If you want to learn more, please check out the other articles in the blog section of our website. You will find a lot of useful information about selling on Amazon, including tips and advice on how to grow your business.