AMZ Seller Financing • October 8, 2018
When you’re selling on Amazon, one of the most important things is to stay relevant. That means that the products you sell are sought-after.
Simple as that.
If you’re not selling products that are in high demand, it’s pretty hard or practically impossible to become a successful Amazon seller. The law of supply and demand works here, too.
Therefore, you have to make sure that your products are “trending”. It’s the key factor for business success.
People often mistake a trend with a fad – but it’s not the same thing. Not even close.
A fad is something that comes and goes. It’s here one minute and gone the next. A fad usually lasts a couple of months (often, just a couple of weeks).
But a trend is a different thing altogether. Some of the biggest trends have lasted for years, even decades.
Think about personal computers or smartphones. They have been in constant demand for years (the PC has been around for over 40 years). And they are still “trending”, because they are in demand.
So, a trend can stay around for a very long time. Some of the best trends (like the wristwatch, for example) have made such a strong impact on our society that they embedded themselves into the culture.
This is why it’s essential that you take full advantage of “trending products” and offer them to your online customers.
The only question now is – how to do this?
How to Find Trending Products
1. Use Google Trends
Google Trends is one of the best ways to learn what’s trending (and what’s not). It is a simple – and free – tool that enables you to type in a product you’re interested in and get the fresh data right away.
You can research volume trends over a period of time and find out all you need for a specific product or product line. It also allows you to see products that are in high demand, as well as those that are on the decline.
Also, what’s really great about Google Trends is that it can search based on geographical location. If you want fresh data for a specific region, it’s so simple to acquire it.
Google Trends is a must-use for every Amazon seller. Once you start implementing it, you’ll notice how your business changes for the better.
2. Browse Web Marketplaces
Selling on Amazon also means – researching Amazon best sellers. This section of the Amazon marketplace will give you’re a great glimpse into what’s trending at the moment. Products are placed under categories, and it’s very easy to browse.
If you’re serious about selling on Amazon, make sure to check Amazon best sellers regularly. It should become part of your schedule.
Also, you’re in no way limited to research Amazon exclusively. There are other online marketplaces, and you’re encouraged to research them as well. Alibaba best sellers and eBay top selling products should be visited frequently, so that you know what’s currently in demand.
3. Focus on a Niche
There are so many products out there that it’s practically impossible to keep track of them all. If you try to follow all product categories and make sure that you don’t miss a thing – you will most definitely fail as an Amazon seller.
That’s why it’s very important to focus on a product niche.
“Product niche” doesn’t mean – only one product. For example, mobile phone accessories is a niche, as well as wearables.
You don’t have to know immediately what your niche is, but try to narrow down your options until you finally find the best one. Once you have a niche you’re working in, it will all be so much easier.
4. Use Social Media
Nowadays, social media takes up a significant portion of the online market. Sometimes, it’s very hard to distinguish between online marketplaces and social media because the two things are interconnected.
Many online sellers promote their stores, websites or blogs through social media. This means that, in terms of trending, social media can be seen as an essential resource.
A real goldmine.
Pinterest, Twitter, Reddit, YouTube and, last but definitely not least, Instagram – these are all amazing places where you can research trending products. It is possible to tag products directly on social media posts, such as on Instagram, or even connect your store to your social media, for instance, Facebook.
When talking about Instagram, you can also find “influencers” who promote various brands and ask them for additional information. This will give you a much clearer picture on what’s trending and what you should start selling on your Amazon store.