AMZ Seller Financing • June 18, 2018
Amazon gives you an amazing opportunity to stay home yet sell to anywhere in the world. The possibilities are endless, and it seems it will stay that way for quite a while.
However, this comes at a price, and that is – market saturation.
So many people are selling, or better say, trying to sell on Amazon these days that the market is becoming extremely crowded. Many seasoned online sellers agree that it was much easier doing business ten or fifteen years ago. That’s because the competition wasn’t as fierce. Nowadays, on the other hand, you really have to know what you’re doing in order to make it as an Amazon seller. Despite what others may say – it’s not as easy as showing up, at all. If it were only that simple.
If you want to enter the game and profit as a business, you better know the odds, and here they are – you are competing against 2 million Amazon sellers. Thus, it’s safe to say that the competition is ruthless. In order to succeed, a seller has to grab the attention of the customers – on a continuous basis. Over and over again, without stopping. And the best way to do this is by promoting your product listings.
Products listings are extremely important for one simple reason – they help customers find you easily. If your visibility is high, your chances of making frequent, regular sales will be very good. Think in terms of store signs: the better the sign, the more likely a store is to get regular customers. It’s the same with products listings. Here are 5 ways in which you can promote your Amazon product listings.
How to Promote Your Amazon Product Listings
1. Conduct a Competitor Analysis
If you want to enter the game and have a good chance of making sales, you have to know what your competitors are doing. This is also an excellent way of finding out what your target audience is after and effectively promote your Amazon product listings. You can go through the customer reviews, see what their complaints are, what types of products they’re looking for, how the competitors outline product benefits and, most importantly – look at the prices. If your competitors are selling something at a low price, it’s probably not a good idea to sell the same items for double the money. If, however, you think that your products are worth the higher price – write good products descriptions with all the benefits your customers can experience firsthand.
Pro tip: Focus on the value; remember, customers will pay for the same type of product if they are convinced they will get more value out of it.
2. Optimize Your Listings for SEO
Amazon’s search bar is like a small search engine, and it functions under the same principles. This is why it’s important that your products listings are SEO optimized. The key thing to remember here is that, as an online seller, you have to reach out and grab your customers’ attention in the easiest possible way. The closer your listings are to the customers’ search, the best your overall results will be. Make sure that your titles, bullet points and products descriptions are all SEO optimized, and the sales will follow.
Pro tip: Don’t simply stuff your content with keywords and related terms. Find the right balance (employ the services of an SEO copywriter if you don’t know how) and always approach your SEO strategy from the customers’ perspective.
3. Keep Your Seller Rating High
Seller rating is a vital part of your online reputation that can help you promote your Amazon product listings. The better you are as a business owner, the more likely your customers are to work with you, again and again. And your Amazon ranking is directly connected to your customers’ experience with you as a business. This is why you need to do your best to have a very good perfect order percentage and exquisite customer service. Plus, if you have no problems with the shipping, and your products rarely go out of stock, good sales are guaranteed in the long run.
Pro tip: Never mistake customer reviews for seller rating; these two are closely connected but are not the same thing.
4. Increase External Traffic and Encourage Reviews
Having an Amazon store is not enough, and you need to reach out to your customer base and market your products. Social media is massive when it comes to online sales, and you should definitely put it to good use. You can share content with links to your product listings and organize occasional giveaways. Furthermore, be sure to treat your customers as people rather than figures, and you will notice how your sales gradually increase. Reach out and ask your customers to leave feedback in the form of reviews. Make them feel cherished and cared for, and they will be more likely to leave reviews and shop again in the future.
Pro tip: Don’t spam your customers with too much content; come up with a reasonable strategy, and feel free to revisit it if you’re not happy with the results.
5. Partner Up with a Niche Influencer
Influencer marketing is developing fast, and is bound to become one of the leading factors forming customer behavior. People are generally more prone to buy something if it’s recommended; therefore, you should establish such a reputation that an influencer in your product niche would gladly partner up with you. Search your industry (or your specific niche) for prominent individuals who have a strong online following, and reach out to them. Once they’re on board, your business will enter a whole new level. When an influencer shares a link to your product listing, your online reputation will go up and the sales will follow.
Pro tip: Make sure you already have something to show before you reach out to an influencer. It’s not likely that you’ll get a partner if you’re just starting out, so stay patient and determined to develop as an Amazon seller.
Be sure to check out the other articles on our blog as well as download our FREE ebook on how you can fund your Amazon business.