5 Ways to Show Off New Product Launches for Your E-Commerce Business

E-Commerce Seller Financing   •   July 28, 2020

Do you have an exciting new e-commerce product you can’t wait to release? You have just one chance to get it right the first time. If you don’t advertise it enough, the launch could end up flopping, and you’re out all the time and money you invested into your beloved product. Here are five ways to help your product launch be as successful as possible.

1.      Hold a Giveaway for the New Product

Consumers love having the opportunity to win something, especially if it’s a brand-new product no one has their hands on yet. Having a special giveaway for your new release is a great way to drum up interest in the product. Advertise the giveaway on social media channels, the front page of your website and your email newsletter.

2.      Add a “New Arrivals” Section to Your Website

Many e-commerce sites have a whole section on their website dedicated to new product launches. This is a terrific way to highlight the latest product if you have customers who are already familiar with your line. When they want to check out the latest products, they’ll know to go to this section on the website. This is also a great way to attract buyers who want to stay ahead of the trends.

3.      Give Loyal Customers an Exclusive Sneak Peak

Who better to advertise your new product launch to than your loyal customers? If you have a loyalty program or a newsletter, this is the group you should be targeting with the news of your new e-commerce product. They are the people who are most invested in your company already. By advertising your product to them first, you have the best shot of making a sale. This is also a great way to create interest in your customer loyalty program.

4.      Post on Social Media

Make sure you’re advertising your new launch on social media—a lot! Advertise the new launch before it happens, the day it launches, and the coming days while it’s still fresh. Don’t be afraid to invest a few advertising dollars to boost the post. You could even drop clues about the new product before the big reveal. This is a great way to increase interest in the product and engage with social media followers. When the product finally releases, you’ll already have plenty of people who are excited about it.

5.      Share New Product Reviews

Reviews are likely to convince people that they will like a new product. Although your own opinion of your new product is biased, your customers will trust their fellow consumers. Once you start selling the new product, collect reviews using customer surveys. Instead of just displaying these reviews on the dedicated product page, proudly display them on your front page along with the new launch. You can also add these reviews to your newsletter and social media posts.

Run a Successful E-Commerce Business with the Help of E-Commerce Seller Financing

Don’t let your next big product launch flop. Follow these tips to have your most successful launch to date!

Something else you can do to help your business be successful is use E-Commerce Seller Financing. Although getting a loan as an e-commerce seller is often a complicated process, we make it easy! In fact, you can apply in just a few minutes online. Try it now! It’s truly the most convenient way to fund your e-commerce venture.