How to Create Customer Loyalty in Your E-Commerce Business

E-Commerce Seller Financing   •   July 14, 2020

Customer loyalty is everything in e-commerce. It’s much cheaper and easier to focus on creating loyalty in existing customers than it is to constantly attract new customers. But loyalty doesn’t just happen; be intentional and earn it. Here are some of our top tips for earning your customers’ trust.

Welcome First-Time Buyers

Customer loyalty has to be fostered from the very beginning. When someone makes a purchase from your website for the first time, welcome them! The best way to do this is by sending them an email. Thank the customer for their purchase and invite them to subscribe to your newsletter or join your loyalty program.

A customer’s first purchase is also the perfect time to send them a discount code that they can use on their next purchase. If you can convince them to use the code, they will have already purchased from your site twice and be well on their way to becoming a loyal customer!

Send Customers Surveys After They Make a Purchase

As an e-commerce business, you should always be looking for areas you can improve. There’s no one better way to find areas for improvement than to ask your customers themselves. Customer surveys create customer loyalty because they show your customers you value them. People are more likely to keep buying from a company that shows how much they care.

You don’t have to make this process complicated. Send an email to each customer after they make a purchase. You can ask them to rate their overall shopping experience and explain any problems they may have had browsing your website or placing their order. Be sure to follow-up on any concerns to boost brand loyalty.

Create a Personal Experience

Consumers want a personal experience even when shopping online. A great way to do this is by giving customers the option to save their purchasing preferences when they create an account on your website. For example, if you sell clothing, you could allow customers to save their sizes and give them multiple choice options about how they would describe their personal style. Then you can give your customers the option of filtering their results based on their account preferences. This will make shopping easier and more personal.

Celebrate with Your Customers

Consumers love choosing companies that build real relationships with them. This can be difficult to do with e-commerce, but here’s one idea. One easy way your company can seem a little more personally invested in your customers is by sending them messages on their birthdays or the anniversary of their first purchase. You could also send all of your customers a message on holidays.

This is a simple step, but your customers will appreciate that it shows your company cares. If you want to go the extra mile, you could send them a special discount code for their birthday or anniversary to help them celebrate!

Help Your E-Commerce Business Succeed with Customer Loyalty and E-Commerce Seller Financing

When you follow all these tips, you’ll be well on your way to building a strong base of loyal customers for your e-commerce business. If you’re looking for another way to improve your e-commerce business, apply for a loan from E-Commerce Seller Financing. We make getting a loan as an e-commerce seller much easier than the alternatives. Apply online today!