AMZ Seller Financing • May 28, 2018
Launching a PPC (Pay Per Click) campaign is one of the best ways to help your business skyrocket. Don’t think of as unnecessary spending, because it’s not! A PPC campaign will actually prove extremely useful to your business.
The online competition is fierce, and the same goes for Amazon. If you consider launching a PPC campaign, we advise you to do it as soon as possible and see for yourself. By advertising your products, you will be able to stand out from the crowd, having a better chance of doing sales. Furthermore, Amazon’s PPC affects your products’ organic ranking, so it’s a win-win situation.
The important thing to know here is that not all product categories are eligible for a PPC program, so do your research beforehand.
Now, once that you’ve decided to launch a PPC campaign, here comes the more difficult bit – how to do it well? Wanting to go PPC isn’t enough, as you need to know the right steps to do it. Here are our tips for a quality PPC campaign.
Tips for a Successful Amazon PPC Campaign
1. Hone Your Keywords
On every platform that uses a search bar, keywords are of utmost importance. Therefore, you have to be sure that you’re using the right keywords, and that you’re using them correctly.
What does this mean?
Don’t assume that any keyword combination will work, because it won’t. Know exactly what you’re looking for i.e. what your customers will type in the search bar and go for that. The good thing is that you don’t have to go for only one specific keyword, but many of them, as well as their unique combinations.
The good thing about Amazon’s PPC is that you can go for a broad match, phrase match or exact match, depending on your product category and personal requirements. As their names imply, they are suitable for three distinct kinds of searches. The smart move would be to start your campaign with broad-match keywords, and then slowly narrow down your choice of keywords.
2. Invest Enough Resources into Your Amazon PPC Campaign
This is not the time to be stingy; in order for your Amazon PPC campaign to be a success, you need to invest enough money in it. Otherwise, it might not perform as well as you intended. Of course, you’re not supposed to spend more than you can afford, so do the math beforehand and invest accordingly.
The key thing here is to follow your sales and improve upon your campaign as you go along. But your budget has to keep you competitive, otherwise – it won’t do its job. And be careful not to commit a mistake of many a newbie: don’t stop investing in your Amazon PPC campaign just because you see a rise in the sales, or a steady sales line. In reality, this is the time to invest even more and grow rapidly!
The longer your Amazon PPC campaign goes, the more your online business will be exposed to a great number of customers on Amazon.
3. An Automatic or Manual Campaign?
Basically, there are two types of PPC campaigns you can use – automatic and manual. This refers to the actual targeting of your campaign. In automatic, Amazon will choose the searches in which to show your ad, and in manual, you alone choose the actual keywords your ad will be shown to.
Based on the information you provide, Amazon will run your campaign for you. Although it might not seem like a good idea to you, it’s probably better to start with an automated campaign, and move on to a manual one at a later stage. This way, you will be able to see what customers are searching for, and adjust your campaign to fit the situation on the market.
Just give it a week or so, and see how it works out for you. Then, you can move on and change your campaign strategy.
If you want to learn more, please check out the other articles in the blog section of our website. You will find a lot of useful information about selling on Amazon, including tips and advice on how to grow your business.