An increasing number of buyers are choosing to shop online. Nowadays, the major retail stores don’t only sell their products in physical stores, but also offer a possibility to buy from their online e-commerce stores.
In many cases, this is not only more convenient for buyers, but also offers them a wider array of products to choose from. If a physical store runs out of a specific item or a size, it’s a lot likely to still be available in a major warehouse if you choose to buy online.
Moreover, marketplaces like Amazon and eBay offer a wide range of goods from all over the world.
Along with the booming e-commerce industry, another trend is gaining increasing traction. That’s social media.
While a few years back, social media was primarily used to stay in touch with friends, its capabilities have expanded. Now, you can get a job, hire employees, ask for suggestions, learn, watch series, and much more on different social media platforms.
Social media is no longer just a means of keeping in touch with friends. So, if you are an e-commerce store owner and you still are not utilizing the varying features and benefits of social media, it’s time to start doing it. Social media is becoming increasingly popular in e-commerce, with its features shifting e-commerce into m-commerce or mobile commerce.
However, with a multitude of social media platforms out there, you may be confused about which ones you should be using. Should it be all? Or just a few?
While it’s beneficial to cover as much ground as possible, it may be challenging for growing businesses that may have limited cash flow and time to allocate to numerous platforms. So, it’s best to start with one or a few and, when you’re ready, add more.
3 Social Media Platforms for E-Commerce Businesses
Let’s take a look at some of the most popular social media platforms and see if their features would benefit your business.
If it seems like everyone is on Facebook, it’s probably because it’s quite true. With over 1.6 billion daily users, Facebook is the largest social media platform of today. People of all ages use the platform, and it’s especially popular with adults as teenagers prefer other social media platforms such as Instagram and Snapchat.
Most people use Facebook to stay connected with friends and family and what is going on in their lives. The platform is free to use and generates income from paid advertising, which is one of the most affordable out there. Since Facebook users are so versatile, it’s one of the best social media platforms for e-commerce stores to advertise on.
Facebook advertising is especially effective on mobile. Over 90% of Facebook’s revenue comes from advertising on mobile. Since mobile usage is increasing, that’s great news for e-commerce business owners.
When the platform was first launched, it was meant to only be a means of sharing photos and videos with friends. Now, Instagram has numerous features, and over 500 million people use them every day.
Instagram shopping is another storefront that our e-commerce business can use. It allows you to tag your products in your photos and lead shoppers directly to your store. Moreover, you can utilize features such as Instagram Stories to build a closer relationship with your customers. Moreover, influencer marketing or brand ambassadorship are other lucrative marketing techniques that e-commerce business can tap into.
Instagram is now a part of the Facebook business empire. Therefore, you can advertise on Instagram using Facebook advertising as well as schedule posts directly from the Facebook Creator Studio feature. This wasn’t possible in the past and makes using Instagram a lot easier to use for business purposes.
If your e-commerce business offers creative products or solutions and targets primarily women, then Pinterest can be one of the best social media platforms for you. It’s a visual platform that accumulates pins and allows users to collect pins in boards.
Imagine a notebook or a corkboard where you would collect various inspirational ideas, recipes, how-to tutorials, and similar cutouts from magazines. Well, that’s Pinterest in a nutshell.
Browse through different boards and see what ideas are successful with similar products. Then, brainstorm pin-worthy inspiration ideas, tutorials, or similar content that your customers would like.
Users will be able to find your pins organically, but you can also invest in paid advertising to promote your pins.
Experiment to Find Out Which Social Media Platforms Are Best for You
You won’t be able to tell which platform is best for you until you actually start advertising. Do not get discouraged if nothing works at first. Successful social media advertising can be tricky to figure out if you have never done it before.
Don’t give up! Test various types of content, settings, style, and type of content to find out what your ideal customers like best. You can even hire or consult a social media manager to save resources and gain results faster.
If your time and resources permit, look into other social media platforms such as SnapChat, TikTok, and Twitter.
Are you suing social media to grow your e-commerce business? Which social media platforms bring your business the best results?