E-Commerce Seller Financing • February 24, 2020
When it comes to product images for your e-commerce store, quality absolutely matters. So, you may be thinking that you need a fancy DRLS camera or a professional product photographer, or you’re out of luck. While this can help, many online store owners start off with a tight budget, and that may simply not be an option.
The great news is that there is a device that operates as a tiny computer, notebook, communication device, and also a camera.
Yes, we’re speaking about your smartphone.
Modern smartphones are equipped with powerful high-resolution cameras that can help you create stunning product images without needing to splash out on a fancy camera or a professional photographer.
Let’s take a look at a few relatively simple hacks that can help you take quantity product images with your smartphone.
4 Steps to Take Beautiful Product Images with a Smartphone
1. Invest in a Few Accessories
Getting a few accessories can help you make better images. A few examples are:
- Tripod: you need to make sure that your product images are sharp and consistent in style. You can accomplish that by using a tripod. Positioning your phone on a tripod will ensure that your phone camera is stable and will remove any potential blurring that may occur if you are holding your phone in your hands. Moreover, having your phone on a tripod in a set space can help you ensure that your products are at the same distance and angle. This will make sure that your product images look consistent and professional. Smartphone tripods are small, compact, and rather affordable.
- Wireless remote: When you tap your smartphone screen to take an image, you can shake the camera. This can result in blurry images that look unprofessional and unaesthetic. Having a wireless remote that connects to your phone via Bluetooth allows you more functionality and keeps your phone stable. Some tripods may actually come with a remote, so you may not need to buy an additional one.
- Phone lenses: Nowadays, not only pricey cameras have additional lenses. Mobile phones have evolved, and you can equip yours with ad-on lenses, such as fisheye or macro. A fisheye lens can help you take pictures of larger images. Keep in mind that this type of lens can distort images, making your products look unnatural. Macro lenses can be beneficial if you’d like to capture a smaller feature of your product.
2. Put Your Set Together
Don’t just put your photos on a surface and shoot. Take some time to put up a set. For this, you’ll need a background, a backdrop, and, depending on what your product is, you may need some props. Try to keep it simple and use a solid white or grey background. This will not distract the attention from the product.
Make sure that the background and backdrop you are using are wider than your products and fill the frame.
It’s best to use natural light, especially if you are creating product images on a budget. Natural light is much softer and natural and will not modify the colors of your products if you use indoor tungsten light.
Avoid direct sunlight, as it can result in dramatic shadows. Instead, take product images with a smartphone in bright indirect sunlight.
To even out the shadows, use a reflector. It will bounce off the light and fill in the shadows, making lighting look uniform from all angles. You can purchase reflectors online, use a white sheet or aluminum foil to DIY your own.
If you are shooting in a rather dark room or taking your product images in the evening or at night, investing in an artificial lighting set may be necessary. For a small home set up, you can opt for a softbox kit that comes at rather affordable prices.
Avoid using the flash, especially on glossy objects. Instead, use a brighter light source and a reflector.
4. Take Pictures from a Variety of Angles
Experiment by providing different angles and views of your products. This will help your potential buyers inspect your products much better. You can also take a few images with a reference object, for instance, if you sell jewelry, take images of it on a neutral background as well as being worn. Buyers will have an easier time assessing whether your products meet their expectations.
5. Edit Your Product Images with Your Smartphone
Finally, you can lightly edit your images with mobile editing apps. You can even out the lighting or remove any shadows, creases, or dust that may look unprofessional. Make sure to keep it light and limited. Overdoing it may lead to your products looking unrealistic and unappealing as well as misrepresent your products.
Some popular photo editing apps are Lightroom and VSCO. Nonetheless, avoid using filters. They can mislead your customers.
Are you ready? Get your smartphone and start experimenting with your product images!